BREAKING NEWS!!!!
Made you look…
Have you noticed on CNN these days (and most of the other cable news channels) that the “Breaking News” tag is flashed across the screen ALOT and it often pertains to something that happened hours ago. Isn’t breaking news supposed to be, well, breaking, as in happening right now? I guess not anymore as the networks work to sensationalize anything to capture eyeballs.
How does this apply to you? Do not say the sky is falling unless it is, in fact, falling. Employees will see through you very quickly and you will lose credibility which will make you less effective.
Speak the truth, as much of it as possible, as often as possible. Use discretion but don’t use hyperbole and hysteria. Employees may respond, this time, but the next time you resort to such tactics they may not respond.
When I see the “breaking news” tag on the bottom of the TV screen now, I don’t even look. You want your employees to look and listen. You need them to if you are to be of maximum effectiveness.
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"As a result of the session you delivered to my group, using “No Yelling” as the guide we have experienced an exceptional start to our 2009 construction season. Safety as usual is paramount, and our production rates have exceeded even my high expectations. There has been a positive shift in ownership from all that attended, which leads me to believe we could have the same success if we did the same kind of training with our front line labor force."
Bob Peeke
Construction Manager
Alberta Highway Services Ltd.