A while back we migrated the blog to be part of my website. Not a big deal but saves people going to different sites etc. Well, when that happened the analytics for tracking visitors etc got messed up and for months now I didn’t know how many people, if any, were reading the blog. (OK, there are my loyal readers who comment directly to me but beyond that, not sure)

This was made worse by the analytics report for the old site coming on a weekly basis and showing ZERO visitors. Well, I finally got the reporting correct and it turns out there are a few, actually…a few thousand…readers. Nice ego boost there….No, not hundreds of thousands (although you can help by forwarding and telling people how good it is…) but enough to matter from a business perspective.

What is my point? Data. We are business people and although I deal in the realm of people and leadership we still need data, accurate and timely data, to make the best decisions. How good is your data? Do you accept it or explain it away if it gives you bad news? Do you take action based on what it tells you? Do you get other opinions on what it may mean?

Here I was not sure about number of readers and probably not posting enough because of that…The goal is at least twice a week. Not easy to do but that is the target and I will measure that and let you know if a few months. Data! Use it wisely…

This entry was posted on Tuesday, December 6th, 2011 at 8:36 pm and is filed under Change, Excellence. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.