The majority of chief executives neglect to think about how to make their corporate recognition programs a greater priority. Research indicates that while 90 percent of major U.S. companies have such programs, only a small percentage of employees say they feel valued for their achievements. The issue is not a budgetary one, since large organizations spend as much as 6 percent of salary per employee on these programs. Critics note that most recognition programs are ineffectively meeting their purpose. Managing recognition programs requires leaders of those programs to benchmark achievements against the five largest strategic challenges, review and rearrange program criteria to include a large portion

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I think the reason recognition programs arent give higher priortiy is that the people running the company are poor leaders in the first place. They think they are getting the check in the block on recognition by having a program. It is easy to create some proram for HR to administer. It is far more difficult to get out and talk to people and look them in the eye and say thanks. Of course it is far more impactful too.

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