Yesterday I mentioned Scott McKain. I suggested he had his act together and could help you when it comes to thinking about your business. The guy is highly engaged with the world. How much?

Enough to know that I posted about him and to reply to the post. The technology to notify you about something said about your business (or about you) online is nothing new (check out google alerts). The desire to use the technology and engage the world is. Scott would assert that this is a potential point of differentiation for you. I would agree.

I use the technology to research clients and keep up to speed on what is going on with them – the good, the bad, and the ugly. I use it to keep up on where my name is popping up. There are many uses but that would mean you actually have to care enough to USE it. Successful business leaders do care.

This entry was posted on Wednesday, September 16th, 2009 at 2:15 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.