The other day I talked about Larry Smith, President of the Montreal Alouettes. He was telling me about implementing a new mission statement when he arrived at the club.

After several months of research and discussion the new statement was presented by a team of people. Larry asked if they were ready to make it real, to live it.

They replied, “We will if you will.”

Chapter Three of No Yelling is Set The Example.

These are the same thing. If you want to lead effectively you must set a positive example. Do as I say and not as I do is much less effective than simply setting the example of what you want people to do.

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