Well, there's this from 2006: http://www.digitaljournal.com/article/36228"Apple Wins Deal to Keep iTunes Downloads at 99 Cents Despite Record Company Hesitation"It took six months of negotiating, as the music industry wanted to introduce a tiered pricing system that would allow them to charge more for new or popular songs, while Apple urged the companies to keep all song pricing the same across the board at 99 cents."Then there was this from 2007:http://news.cnet.com/Apples-Jobs-calls-for-DRM-fre ..."Apple's Jobs calls for DRM-free music"The letter, posted on Apple's Web site and titled "Thoughts on Music," is a long examination of Apple's iTunes and what the future may hold for the online distribution of copy-protected music. In the letter, Jobs says Apple was forced to create a DRM system to get the world's four largest record companies on board with the iTunes Store."Really, just run a Google search for "Apple fights to keep iTunes $0.99" or similar phrasing ("Jobs", "99 cents" etc) and you'll find a bevy of articles backing this up.It's entirely possible that Jobs has manipulated the entire mass media into twisting the good guy/bad guy roles around, but it's hardly a shocker to see the RIAA & labels as the greedier of the two (OK, Jobs is greedy too, but he's not as stupid as they are).