The ONE thing Mark Cuban says you need to do…

Not sure if you are a Mark Cuban fan. Some people admire him and some people despise him. What you cannot do is dispute his success. Here is his take on that…

In sports, the only thing a player can truly  control is effort. The same applies to business. The only thing any  entrepreneur, salesperson or anyone in any position can control is their  effort.

I had to kick myself in the ass and recommit to  getting up early, staying up late and consuming everything I possibly could to  get an edge. I had to commit to making the effort to be as productive as I  possibly could. It meant making sure that every hour of the day that I could  contact a customer was selling time, and when customers were sleeping, I was  doing things that prepared me to make more sales and to make my company  better.

And finally, I had to make sure I wasn’t lying to  myself about how hard I was working. It would have been easy to judge effort by  how many hours a day passed while I was at work. That’s the worst way to measure  effort.

Effort is measured by setting goals and getting  results. What did I need to do to close this account? What did I need to do to  win this segment of business? What did I need to do to understand this technology or that business better than anyone? What did I need to do to find an edge? Where does that edge  come from, and how was I going to get there?

The one requirement for success in our business  lives is effort. Either you make the commitment to get results or you don’t.

This comment is from his new book: How To Win At The  Sport Of Business: If I Can Do It, You Can Do It. I havent read the entire book but I liked the comment on effort. Good advice for all of us as we enter the New Year…

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